Are your customers effectively using their SSL Certificates? February 18, 2008
Posted by Sonia Chen in SSL, reseller hosting.add a comment
One of our previous posts covered the advantages of buying a Digital Certificate – through confidentiality, message integrity, non-repudiation and authentication techniques (to name a few), Digital Certificates play a vital role in adding credibility and trust to your Brand. All this of course depends largely on the brand of Digital Certificate that is being used as well! We have that’s why tied up with the very best in the industry- Thawte. It is a Verisign Product and by far the most recognized Digital Certificate Brand out there. What’s more, the prices at which these are being offered to you are not only competitive, but possibly the lowest out there. Many of your Customers though might not have made optimum use of these premium Digital Certificates (Thawte) that you offer them with – wonder why?
Buying the right Digital Certificate is not enough. The effectiveness of a Digital Certificate largely depends on the page that you install it on. So the next time you have a Customer who is not too satisfied with his Digital Certificate’s performance, its probably because it’s not installed on the right page. Here are a few handy tips that you could give him:
Login Page:
It is a must to encrypt sensitive login credentials that are entered on the Login Page. A website that does not have a Digital Certificate installed on the Login Page is at risk of the clients data being illegally accessed. Furthermore, with browsers getting smarter, for any page that asks for information and doesn’t have a Digital Certificate, the browser throws up a security message.
Payment Page:
Even with the internet gaining so much popularity, there will always be a little hesitation when entering Credit Card information online. And during the purchase process, if the browser pops up a security warning, most users will stop right there and not end up buying the product! Statistics indicate that over 60 percent of shoppers do not complete the shopping process that they begin. Yes, there are various factors that contribute to this, but not having a Digital Certificate on the payment page is the easiest and the most critical solution for reducing Shopping Cart Abandonment.
Any page that asks for email addresses:
Spam or unsolicited emails are doing round of the internet like never before. Customers are vary of giving their email addresses simply because they don’t want their email address being accessed by spammers. And not having a Digital Certificate on a page that asks for email addresses puts your Customer at a risk of their email address being accessed.
Another important point that your Customer can do is place the Digital Certificate seal throughout the Website, or at least on important pages like the Homepage. This assures the visitors that the site is authentic and business intentions are genuine.
They may seem quite simple but more often than usual, these important tips are ignored. And yes they do make a vast difference when implemented accurately.
Understanding ‘Digital (SSL) Certificates’ – FAQs January 31, 2008
Posted by Sonia Chen in SSL, hosting, reseller hosting.add a comment
In a digital / virtual world, a hand written signature has no meaning, there is always an element of doubt when sending or receiving sensitive information. A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website. There is no better way of building user’s trust than by enabling SSL on your website and getting an SSL Certificate for your website.
- What is a Digital (SSL) Certificate?
- What are Digital Certificates used for?
- When would you require a Digital Certificate?
- What does a Digital Certificate tell your site visitors?
- Why you MUST have a Digital Certificate?
- What is an Additional License?
- What is a Certification Authority (CA)?
- What do we offer?
What is a Digital (SSL) Certificate?
A Digital Certificate allows you to establish your credentials when doing business or other transactions on the Web. You can present a Digital Certificate electronically to prove your identity or your right to access information or services online.
Digital Certificates, bind an identity to a pair of electronic keys that can be used to encrypt and sign digital information. A Digital Certificate makes it possible to verify someone’s claim that they have the right to use a given key, helping to prevent people from using phony keys to impersonate other users. Used in conjunction with encryption, Digital Certificates provide a more complete security solution, assuring the identity of all parties involved in a transaction.
A Digital Certificate is issued by a Certification Authority (CA) and signed with the CA’s private key. A Digital Certificate typically contains the:
- Owner’s public key
- Owner’s name
- Expiration date of the public key
- Name of the issuer (the CA that issued the Digital Certificate)
- Serial number of the Digital Certificate
- Digital signature of the issuer
What are Digital Certificates used for?
Digital Certificates can be used for a variety of electronic transactions including e-mail, electronic commerce, groupware and electronic funds transfers.
For example, a customer shopping at an electronic mall requests the Digital Certificate of the server to authenticate the identity of the mall operator and the content provided by the merchant. Without authenticating the server, the shopper would not trust the operator or merchant with sensitive information like a credit card number. The Digital Certificate is instrumental in establishing a secure channel for communicating any sensitive information back to the mall operator.
When would you require a Digital Certificate?
If you are running a virtual mall, electronic banking website or any other electronic services website then customers may abandon your website due to concerns about privacy and security. A server with its own Digital Certificate assures users that the server is run by the organization it claims to be affiliated with and that the content provided is legitimate.
What does a Digital Certificate tell your site visitors?
Customers today demand the highest levels of online safety. When you have a valid SSL digital certificate, your site visitors can see it to check:
- That it was indeed issued for your website
- Who the owner of the website is and his/her physical location
- The validity of the certificate
A Digital Certificate helps achieve:
Authenticity:
The senders (originators) key is used to add a signature to the data. This signature uniquely authenticates the sender. The recipient can be confident that the data was composed by the sender.
Integrity:
The electronic signature is unique to the data. An alteration invalidates the signature. Both parties can be sure that the information is unchanged.
Non-repudiation:
Once singed, One cannot revoke the validity or claim that he/she didn’t sign the data.
Why you MUST have a Digital Certificate?
Digital Certificate is a single source to combat all the fraudulent transaction prevailing on the Internet. It not only encrypts all the data which is shared between the client and a server but also helps in gaining the trust of your Customer while logging in your Customer account or while purchasing any product from your website.
What is an Additional License?
A Digital Certificate by itself can be used to secure a domain name only on a single server. Additional License(s) for a Digital Certificate allows you to conveniently secure a domain name on multiple servers, using the same Digital Certificate.
What is a Certification Authority (CA)?
A trusted third-party organization or company that issues digital certificates used to create digital signatures and public-private key pairs. The role of the CA in this process is to guarantee that the individual granted the unique certificate is, in fact, who he or she claims to be. CAs are a critical component in data security and electronic commerce because they guarantee that the two parties exchanging information are really who they claim to be.
What do we offer?
We have partnered with thawte (unit of VeriSign, Inc.) which is well-recognized & trusted by users worldwide. In fact thawte is considered to be the most reliable Digital (SSL) Certificate brand in the industry today. Click here http://hosting.idigitalnet.com/digital_certificate.php#plans to view the various types of certificates offered.
Build trust to build your Brand January 29, 2008
Posted by Sonia Chen in SSL.add a comment
Would you part with sensitive information like credit card details or your social security number, without any assurance that the information will be kept confidential? Neither would I, especially in an online environment.
So how does an entrepreneur gain the trust and confidence of his customers? Especially if he wants to boost his sales and cater to a larger market, without having to spend too much time and effort in building a trustworthy brand.
Various studies have revealed that a large amount of customers abandon a site for lack of security. The smaller the company, the greater is the customers’ concern. Surely, nobody would knowingly want to turn away a potential customer. To get a step closer towards building a brand that is trusted, a wise choice would be to invest in an Digital Certificate…
An estimated 59.8% of online shoppers abandon their purchase process resulting in a loss of a substantial amount of money.* When it comes to parting with sensitive information, Digital Certificates have the highest scope to minimize Shopping Cart Abandonment, especially during the check-out process. Simply because it is widely known that Digital Certificates encrypt the sensitive information entered, making it unintelligible to all but the parties involved. Thus, increasing the motivation for customers to shop online. Another important thing that Digital Certificates do, especially now days with advanced browsers, is prevent a ’security pop-up’ from appearing during the purchase process.
This is precisely why Digital Certificates have become such an important aspect of every online business.
Looking at it from a Resellers perspective… the market is huge, the time is perfect and the prices don’t get better… I won’t deny that the premium brands of Digital Certificates come at a steep price (if you chose another Service Provider). At IDigitalNet, you will find Thawte Digital Certificates – A Verisign Product; only difference being the prices are much lower than what Thawte themselves offer, or anyone else for that matter. The “trusted seal” logo that comes with Thawte Digital Certificates will be positioned on the website, thus escalating the brand worth in the minds of the customers many times over.
P.S. Do go through our revamped Digital Certificate page where you may have many of your queries addressed.
21 Day Free Trial banner on the SuperSite January 22, 2008
Posted by Sonia Chen in SSL.add a comment
As mentioned in the previous post (Title: ‘21 Day Free Trial), a Sidebar Banner for the free trial had been made available within all SuperSite pages. However, based on feedback we received from several resellers, we have modified the placement of this banner. Instead of appearing on the sidebar for all pages, it will only be visible on the Digital Certificate product landing page, as a full horizontal banner.
This image should appear without any manual intervention from your end if the Digital Certificate Intro file has not been modified. Incase it does not, then you will need to compare the updated copy of [digital_cert_show_plan_intro.html] with your modified one and make the necessary changes. This file can be edited from your Admin interface at:
Add Modify Content/Themes -> Website Content -> Your Language -> Products -> Digicert -> Digital_cert_show_plan -> Includes -> digital_cert_show_plan_intro.html
You can also edit this file to remove the banner if you choose not to offer this trial to your customers.
