webmaster talk

If you have had anything to do with marketing, you’ve probably heard the phrase “think like a customer.” You’ll need to do that when you think about what keywords you want to use for your website. If you wanted to buy the product and/or service that your business offers, what words would you type into the search engine? I’ll give you one hint: chances are it won’t be the name of your business, or the name of a competitor’s business.
You could do worse than to start your brainstorming by looking in a business directory phone book. Those yellow pages are already divided into various categories, and users have let their fingers do the walking for decades. The trick is, you certainly can’t end your brainstorming there.If you’re having problems coming up with keywords that are specific enough, don’t panic. Start with your list of general keywords, then add specific words to each one. Using our earlier example of juggling, you could try “juggling balls,” “juggling lessons,” “juggling with fire,” “juggling performances,” or whatever would fit, based on your particular business.